Your Story. Your Lived Experiences —That's Your Competitive Advantage.
I help founders transform their brand stories into compelling speeches, keynotes, and content that builds trust and grows their brand.
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Your Why Beats Their What
Tell people why you do what you do, and suddenly you’re not just “another option."
Originality Is Always In Style
Stand out with a story competitors can’t copy — and customers can’t forget.
Your Story Called. It Wants a Promotion
Your story isn't just inspiring, its's a sales strategy. Tie it to the right content to drive attention, trust, and better-fit customers.
Vanilla Vibes, That's Expensive Marketing.
When you don't share your story, you miss touching the heart of what modern consumers want — brands whose values reflect their own. Your content sounds like a copy + paste of everyone else leaving you to compete on price, features, and convenience. Worse, customers wonder why they should choose you at all.Â
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Distinctiveness —
"...often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company." — Marty Neumeier, The Brand Gap
Go From Hidden Story to Market-Leading Message
Find The Why
Through an in-depth, journalist-style interview, we'll discover the purpose, values, and experiences that move audiences.
Clarify What Matters
Next, we'll pull the key talking points, narrative arcs, and emotional beats your audience craves (aka your brand message foundation.)
Story As Strategy
I'll take your story and shape it into speeches, keynotes, and content you can use for strategic marketing.
Hi!
I'm Ali Garbero
Think Napolean Dynamite Wit Meets Business Fanatic.
In nearly three decades across corporate business and entrepreneurship, I’ve learned that every leader has a story worth telling. And when you know how to tell yours well, you become unforgettable. I saw it firsthand in 1998 when I landed my first corporate gig at Tahitian Noni, where a founder’s story turned an obscure fruit into a global health movement. Years later, Davis Smith did the same with Cotopaxi, building a mission-driven brand people rallied behind. These leaders shared their why — and their stories built brand loyalty. Stories makes us feel, they move us to act, and your story is the only part of your brand competitors can’t copy.
With a background in marketing communications and brand messaging — I take a journalistic lens to uncover your real story and turn it into content that’s less “meh” and more Rex Kwon Do level roundhouse kick to the face. Because your story? That’s the kick.
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