Rebrand and Communicate an Improved Marketing Message: Elevate Home Warranty Becomes Elevate HomeScriptions

Elevate Home Warranty had a challenge: how could they revamp their well-known brand with an improved marketing message? The answer was found in rebranding to become what is now known as Elevate HomeScriptions. Crafting the perfect balance between delivering customers something that fit their wants and needs while still being rooted firmly in the company's mission and values took some strategic finesse, but it paid off.

On today's episode of The High-Performance Marketing Podcast, listen as I connect with Ryan Kiesel, Chief Revenue Officer of Elevate HomeScriptions, on how he and his team (alongside myself and my design partners David and Lauren Hamby) underwent the charge of leading with transparency to rally a new way to serve their customers of homeowners and real estate agents.