72. Grow an Engaged and Profitable Membership Community w/Tabitha Crocker

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Welcome To the High-Performance Marketing podcast, a show focused on helping small business owners connect with their ideal customers using simple marketing and quality content. I'm your Marketing Guide, Ali Garbero.

Remember in jr high or high school? When you joined the chess or photography club. As cheesy as it sounds, I joined the nature study club in the 8th grade when I lived in the bay area of San Francisco. Saturday’s we’d head over the golden gate bridge to Marin county and hike some of the best trails. I ended up making some really great friends in that group, and hanging out with those kids on weekdays after school. 

Clubs were a great way to spend more time doing things you liked with people who liked the same things as you. In the business world clubs look like BNI groups, masterminds and membership groups. 

For entrepreneurs and business owners who often find themselves wearing the hat of teacher and coach, membership businesses provide recurring revenue opportunities and a chance to create a place where you can lead the conversation and help bring like minded people together. Preferably those who are also your ideal or target client.

A membership business is a subscription service that charges a recurring fee for access to exclusive services, original and curated content, and a great community.

It's where your members form relationships, receive and give support, and much like my 8th grade nature study club, a place where they'll build connections and make friends. 

But starting a community from scratch can feel confusing - and can quickly become overwhelming if you don’t do it correctly.

On today’s episode of the podcast I’ve got guest, Tabitha Crocker, on the show. She’s a Membership Coach and founder of Present Profitable Mom. Tabitha is passionate about empowering entrepreneurs to design, build, and scale thriving memberships for sustainable, scalable recurring revenue doing work you love. 

Listen in to my conversation with Tabitha Crocker.

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Alright well my three key takeaways from my conversation with Tabitha today were:

First the benefits of allowing you to coach one to many. A membership helps you overcome limitations of time and distance and reach more people simultaneously..

Next, the need for having a solid onboarding process so people feel welcomed and excited to join your community. And finally the importance of having a framework for the transformation you’re going to help people with. 

People buy solutions to their problems because they have things they want or dream of. If your program can show them how to overcome what’s getting in their way, if you continue to deliver high quality content and create a community of great people your members will keep coming back.

Ultimately a membership can help you leverage your time, reach more people and make a big impact for your business by way of consistent and recurring revenue.

Tabitha is hosting a free mid-year power hour workshop next wednesday July 19th from 9-10am Eastern where she'll help you reflect on what’s worked in your business so far this year, what hasn’t, and how a membership can help you achieve your personal, family, and business goals for 2023.

I’ll include the link to where you can register for that. 

If you’d like some help putting together a digital course together or need someone to help you write and create content for your membership community schedule a call with me today at writebrandmarketing.com

Thanks for joining me today. I’m Ali Garbero, copywriting is what I do, content marketing is what I create, more customers is what you get.