100. Unleashing Your Competitive Advantage To Win More Customers

 I recently read a book and this statement stuck out to me. “The secret to attracting people to your service brand isn’t out-marketing or out-competing. It’s understanding what other people find extra ordinary in what you find ordinary.”

Well my friend, if you aren’t communicating your super powers, no wonder you’re getting overlooked. So let’s fix that. On this episode of the podcast I'll lean into a marketing term called positioning and what it means for you as it relates to landing that number one spot in the minds of your best-fit customers.