103. Why Content Marketing Still Matters

I get it—new marketing trends pop up faster than you can say 'shiny object syndrome,' and it’s tempting to chase after every single one of them. But here’s the thing: content marketing is like that one friend who’s always there for you—reliable, trustworthy, and pretty much the best wingman you could ask for. It’s still the secret sauce that builds brand awareness and keeps your customers coming back for more. On this episode of the High Performance Marketing Podcast, I'm diving into why content marketing is still the unsung hero your business needs to succeed.