105. Making Your Business the Obvious Choice: Brand Positioning

When your marketing doesn’t make it clear why you’re the best choice, customers aren’t sure why they should choose you over your competitors. The result? Price becomes the only difference, leading to lost sales, less consumer trust, and your strengths getting overlooked.

This is where brand positioning comes in. In the simplest way I can think of Brand positioning is the process of defining how your brand, your service, is different from your closest competitors and why it is the best choice for your best-fit customers.

On today’s episode of the podcast I’ll walk you through key steps to creating a successful brand positioning strategy to help you stand out and differentiate yourself from your competitors.