106. Stop Confusing, Start Converting: The Clear Messaging Formula

If your business was a movie trailer, would people be excited to see the whole thing? Would they lean in, eyes wide, thinking, "Wow, I need to see this!" Or… would they just keep scrolling, forgetting about you before the next scene even plays?

See, great trailers don’t confuse you. They don’t waste time. In the first few seconds, you know the hero, the stakes, and exactly why you should care.

Your brand message needs to do the same thing.

But most businesses? They throw in too much fluff—fancy words, vague statements, and a whole lot of “What does that even mean?”

That’s why today, I’m giving you the formula for ways you can write a brand message that grabs attention, keeps people hooked, and—most importantly—gets them to buy.

Because if people don’t get what you do, they’re not sticking around to figure it out.

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Welcome to the High Performance Marketing Podcast—the show for businesses that want to master marketing and become the go-to brand customers trust and buy from. I’m your host, Ali Garbero, founder of Write Brand Marketing and your StoryBrand Certified Marketing Coach.