107. Why Most Mission Statements Fail — And How to Create One That Drives Profits

Are mission statements still relevant—or just corporate wallpaper no one actually looks at?
You’ve seen them: vague, buzzword-packed blurbs hiding on an “About” page, doing nothing to inspire action or connection.

In this episode of the High Performance Marketing Podcast, we’re breaking down whether mission statements still matter (spoiler: they do—but only if they’re done right). You’ll learn why most fall flat, what makes a mission actually meaningful, and how to write one that rallies your team, resonates with your audience, and sets your brand apart.

If your mission doesn’t make people care, it’s time for a rewrite.