All Episodes
Episodes
110. Why "Great Service" Doesn't Create Customer Loyalty (Here's what Does.)
Think customer satisfaction drives loyalty? Think again.
On this episode of The High Performance Marketing Podcast, I'll unpack surprising research (including a 97,000-customer study) that reveals why "delighting...
View Episode
109. What 100 B2B Websites Got Wrong
On this episode of The High Performance Marketing Podcast, I'm talking about your company's digital front door.  It's all about websites. Not just how they look, but how they workâor donât. Here's what I've learned...
View Episode
108. Why Your B2B Marketing Isnât Working
If your B2B sales cycle drags on for weeksâor monthsâI bet you, itâs not your pitch. Itâs the way youâre talking about your products and services.Â
On todayâs episode of The High Performance Marketing Podcast, Iâll...
View Episode
107. Why Most Mission Statements Fail â And How to Create One That Drives Profits
Are mission statements still relevantâor just corporate wallpaper no one actually looks at? Youâve seen them: vague, buzzword-packed blurbs hiding on an âAboutâ page, doing nothing to inspire action or connection.
In...
View Episode
106. Stop Confusing, Start Converting: The Clear Messaging Formula
If your business was a movie trailer, would people be excited to see the whole thing? Would they lean in, eyes wide, thinking, "Wow, I need to see this!" Or⌠would they just keep scrolling, forgetting about you before...
View Episode
105. Making Your Business the Obvious Choice: Brand Positioning
When your marketing doesnât make it clear why youâre the best choice, customers arenât sure why they should choose you over your competitors. The result? Price becomes the only difference, leading to lost sales, less...
View Episode
104. The Founderâs Guide to Creating Content: Overcoming Fear, Imposter Syndrome, and Building Your Brand
If youâre the founder, CEO or leader of a company, you know that creating content is no longer just an option its become a non-negotiable â like a carve out time in your calendar, get it done kinda thing, or youâll...
View Episode
103. Why Content Marketing Still Matters
I get itânew marketing trends pop up faster than you can say 'shiny object syndrome,' and itâs tempting to chase after every single one of them. But hereâs the thing: content marketing is like that one friend whoâs...
View Episode
102. Simplify Customer Buying Decisions
On this episode of the High Performance Marketing podcast I'll dive into ways you can help simplify the buying decisions for your clients. Learn ways to minimize their perceived risks and provide them with a seamless,...
View Episode
101: Start with Why - The Core of Successful Marketing
 A clear purpose for why you do what you do is more important than even having resources, technology or even talent. And this concept applies to your business because people donât buy what you do, they buy why you do...
View Episode
100. Unleashing Your Competitive Advantage To Win More Customers
 I recently read a book and this statement stuck out to me. âThe secret to attracting people to your service brand isnât out-marketing or out-competing. Itâs understanding what other people find extra ordinary in what...
View Episode
99. The Sales and Marketing Connection
On this episode of The High-Performance Marketing Podcast, Ali breaks down the misconception that marketing is an unaffordable luxury. She'll explore the critical connection between sales and marketing, and share...
View Episode